Learn more about Solinftec.
Brazil-based Solinftec may be new to Hoosier soil, but it’s already harvesting accolades in the U.S.; national agriculture media outlet Successful Farming recently named it one of “8 Ag Tech Startups Worth Watching in 2019.” With deep roots in the Brazilian sugarcane industry—eight of the 10 largest companies in the sugar and ethanol sector are Solinftec customers—the digital ag company recently announced it will open its U.S. headquarters near Purdue University to execute its vision for the future of farming in America.
“This is a company that’s scaling; it’s not a startup,” says Kip Tom, chairman of the board for northern Indiana-based Tom Farms LLC, one of the largest farms in the state and Solinftec’s first U.S. client. “It might be a startup here in the U.S. adapting to our large-acre crops, but clearly, they bring value to the marketplace.”
Founded in 2007 in Brazil—the top sugarcane producer in the world—and employing more than 400, Solinftec says it is a leader in digital agriculture. Chief Operating Officer Daniel Padrao says the company’s Internet of Things technology is being used on 6 million acres total, helping 100,000 users manage 20,000 pieces of agricultural equipment.
Solinftec’s portfolio is a series of technologies that merge machines, sensors and people. Padrao says hardware such as rain gauges, weather sensors and on-board computers capture and analyze information in real-time, while layers of software help farmers “use the data better” to make decisions.
Padrao says the company aims “to make digital ag as simple as it should be.” Solinftec’s virtual assistance technology Alice—think of it as ag tech’s version of Alexa—is one piece of the platform and the technology’s main interface with the farmer.
With 65 percent of the Brazilian sugarcane market using its technology, Solinftec has adapted its platform from the critical row crop in its native country to the corn, soy and cotton row crops that blanket U.S. fields.
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Tom believes Solinftec will be a “significant player” in bringing technology to U.S. farms.
Tom says Solinftec’s technology helps Tom Farms optimize planting and tilling equipment, as well as machinery that applies crop care products.
While the U.S. industry is crowded with ag tech startups, Padrao believes having more than a decade of experience with large projects in Brazil will set Solinftec apart.